Tuesday, December 30, 2014

[UPDATED and EDITED MARCH 2017] List of Cruelty-Free (No Animal Testing and Ingredients) Korean Cosmetic Brands

[UPDATED] KARA posted an update of the list on January 2017 and so as I promised, I updated this post.

So, the list is uploaded and regularly updated by Korea Animal Rights Advocates (KARA) site (here's the Korean site). The list isn't all about skincare and makeup although 90% of it is. I put a little description for brands who aren't skincare/makeup brands.

Let's jump onto the list. The list is divided into 4 categories with 3 indicators:
  • No animal testing
  • No animal ingredients; and
  • The company doesn't export to China

Everyone (well, almost) is mad over China's policy regarding the animal testing. But throughout the years, many parties have pressured and lobbied the government to stop the act. Also, foreign cosmetic brands' popularity in China has been increasing which then push the government to open the door wider. (For more articles and references, please do google them. Maybe I'll talk more about it later. One day.)

Before any of you ask, "Etude has physical stores in China and Krystal's face is everywhere (my princess), but why is it on the list?", let us sit and do a little more research. Everything is on the internet, darling.

Most (if not almost all) Korean cosmetic brands don't test on animals. So the main problem is why do they export to China? Well, obviously, China's market is huge. But then, how do those brands get away from the mandatory animal testing policy?  According to an article written by Charlotte Cho on sokoglam, "... cosmetic companies can have ingredients listed on a “whitelist” that allows the product to be sold without animal testing."

Let's assume the whitelist consists of ingredients that are considered safe already by China's Food and Drug Administration. So that leads to another question. Many western brands claim to be cruelty-free, but because they still export to China, people don't believe them. Maybe they used to test on animals, but not anymore. Are they still not considered as cruelty-free (look at how those Korean brands work)?

But really, China's government just wants the products used by their people to be safe and according to some articles, they are open to new method of testing (no bodynotes because I closed the tabs before saving the article links. Guys, it's midnight and I've been editing this post alone for more than two hours).

Anyway, here's the list.

Source: ekara.org, accessed March 17, 2017

Let me re-type the list and link them (or you can just go to the original page).

Category 1
(no animal testing and ingredients; doesn't export to China)
ECO ROUND (aka Malgeunnara) (detergent and body care)
aida cosmetic
onsiya (hair and body care)
evecondoms (condoms, duh)
Coslys (the link doesn't work Idk)
Sugar StripEase (hair removal)
Bebecell (skincare for babies)
with my
bebeskin (skincare for babies)
The soonsoo
L'arbrevert (dish soap)

Category 2
(no animal testing; doesn't export to China)

Category 3
(no animal testing and ingredients)
Half Moon Eyes

Category 4
(no animal testing)
Lolita Lempicka (perfumery)

Out of all those names, the most familiar ones for international consumers (well, at least, for me) are on the fourth category which are mostly owned by Amore Pacific Group. Amore Pacific Group currently holds the highest market share and dubs as South Korea's largest seller of beauty and personal care products. (LG Household and Health Care places second with a slightly smaller market share than Amore Pacific Group, FYI).

Let's do some more research and discuss them!


  1. Thank you for this list! Very helpful and detailed. :) I'm having some trouble finding most of cf and vegan brands on eBay but I did manage to find some aromatica, Sidmool and Beyond products so I'll start with those.

    1. you're welcome. very glad to know that :)

    2. I saw that Sidmool use milk/milk extracts in their products.. So I think are not vegan unfortunately...

  2. Many thank's for the list. I'm looking for information about "secret key" , Do you know if they are cruelty-free too?

    1. I visited the official website and found that some products were not tested on animals (they stated it on the description bar). that's the only information that I could get. sorry if I didn't help much, but thanks for dropping by btw :)

  3. Wow, what fun music! :) enjoyable.

  4. This is SO helpful. I was going nuts trying to find some brands that I knew were in this list, but couldn't understand. Thank you!!!

    1. you're welcome. glad it helped :)

  5. Anonymous10/17/2016

    hey, sweetheart. can you find out if.. idk what's the name i guess it's peripera. does it included in cruelty free? i'm thinking of having one. please help me and thanks in advance!♡

    1. Hi! :)
      Anyway, I did a little bit of research. FYI, Peripera (along with Clio) is part of Club Clio. I went to Naver (Korean site) and found a blog. The author called Clio directly to ask wheter the products are cruelty-free or not and the company rep said that they didn't test on animals and even though they exported to China, they didn't test on animals.
      Hope that can help. Thanks for visitin btw :)

    2. If they export to China and sell in that country in a physical store, then they must test on animals. And they are listed on Ulta's China site, which means they do sell physically there. Concerning that they would lie.

    3. @MeowMars007 according to some articles that I read, companies can sell products in China without having to test on animals (https://sokoglam.com/blogs/news/113436357-all-you-need-to-know-about-cruelty-free-cosmetics and some other resources that I did read but forgot the links sorry). there are many Korean brands which sell their products in China and still cruelty-free.

    4. Hi,thanks for researching and sharing your findings. I was wondering if you know whether the ingredients used by Peripera all vegan?

  6. Hello! I was hoping you might have some info on Holika Holika and Lioele? It seems they do not respond to e-mails.

    1. For Holika Holika, I found out that their products has this 'cruelty-free' label on the box but they still use animal ingredients ex snail. For Lioele, according to this (http://www.lioeletexas.com/Lioele_FAQ_s/1826.htm), they don't test on animals.

  7. How about it's skin and missha?

  8. Anonymous4/22/2017

    Im having real trouble finding information about The Face Shop. Is this brand cruelty free/vegan or not?

  9. Anonymous5/03/2017

    hey, could you please tell if 3w clinic, ekel, and entel are cruelty free or not?

  10. How about Precious?

  11. This blog is really helpful regarding all educational knowledge I earned. It covered a great area of subject which can assist a lot of needy people. Everything mentioned here is clear and very useful.

  12. does peripera use animal-derived ingredients? I'd be very thankful if you respond. Thank youu

  13. does peripera use animal-derived ingredients? I'd be very thankful if you respond. Thank youu

  14. Just wondering where "thefaceshop" sits on this category?

  15. Thank you very much for this list! I linked your post in my latest blogpost: http://theniceadvice.com/blog/2017/10/13/shops-buy-korean-beauty-part4/

  16. does treeannsea use animal-derived ingredients?

  17. I'm not sure how often this is updated, but I did want to share my response from the website Peach & Lily concerning the brands they represent. You can take this with a grain of salt because I'm not super familiar with all of the regulations and rules that go into confirming cruelty free/no animal testing. I will say that I was very pleased with the quickness of response and the transparency they seemed to be willing to give.

    Mar 2, 00:00 EST

    Hi! I've been wanting to try many of the brands on your website for awhile, but since I only use cruelty-free products I was hoping to find out if you had a list of which brands were animal tested and which ones were not.

    I would appreciate it greatly to be informed if there are finished products and/or individual ingredients that are animal tested by any of the brands you represent. If it is also possible, is there a list for the brands that export and sell in China?

    Thank you so much for your time,

    Peach & Lily Team (Peach and Lily)
    Mar 2, 08:19 EST

    Hello Kaci,

    We hope you're well! Below are our brands that have provided us with a cruelty free guarantee. This does NOT mean that the other brands use animal testing, it simply means that we have reached out to confirm and have not heard a response back.

    Be the Skin
    The Lotus
    May Coop
    Peach & Lily
    Peach Slices

    We hope this helps! Please let us know if you have anymore questions.
    Kind Regards,

    Peach & Lily Team
    Join us on Facebook, Twitter, Instagram, Tumblr, and Pinterest

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